Cold emails can be an effective way to get referrals or interviews, but they require careful planning and execution. Here's a step-by-step guide on how to leverage cold emails for this purpose:

1. Research and Identify Targets: Start by identifying individuals or companies you're interested in. Research their industry, work, and any connections you might have in common.
2. Craft a Compelling Subject Line: The subject line is the first thing recipients see, so make it attention-grabbing and relevant. Personalization can work wonders here, like mentioning a common connection or mutual interest.
3. Personalize the Email: Generic emails are often ignored. Tailor each email to the recipient's background, interests, and the specific reason you're reaching out to them. Mentioning shared interests or experiences can establish a connection.
4. Introduction: In the opening paragraph, introduce yourself briefly. State how you came across their work or the company and express genuine admiration or interest.
5. Establish Relevance: Explain why you're reaching out and how you believe their expertise or insight could be valuable to you. Be specific about what caught your attention and why you think they could help.
6. Offer Value: People are more likely to respond if they see value in the interaction. Offer something in return, such as insights, data, or a unique perspective related to their industry or interests.
7. Request Referral or Interview: Politely and clearly state your goal. If you're seeking a referral, explain your career goals and ask if they'd be willing to introduce you to someone in their network. If you're requesting an interview, express your interest in their work and ask if they'd be open to a brief conversation.
8. Show Appreciation: Acknowledge that their time is valuable and express gratitude for considering your request.
9. Include a Call to Action: End the email with a clear call to action. If you're asking for an introduction, suggest a convenient way for them to connect you. If it's an interview, propose a couple of time options for a call or meeting.
10. Polish and Proofread: Edit your email for clarity, conciseness, and grammar. Typos and errors can make you appear unprofessional.
11. Follow Up: If you don't receive a response within a week, consider sending a gentle follow-up email. It's possible that your initial email got lost in their inbox or they simply missed it.
12. Respect Privacy and Opt-Out: Make sure to respect privacy and provide an easy way for recipients to opt-out of future communications.
13. Track and Analyze: Keep track of your emails and responses to see what's working and what isn't. This will help you refine your approach over time.

Remember that cold emails are more effective when they are genuinely personalized, respectful of the recipient's time, and provide clear value. While not everyone will respond positively, a thoughtful and well-crafted email can significantly increase your chances of getting referrals or interviews.